Business as Mission is a relatively modern mission movement. "(BAM) is broadly defined as a for-profit commercial business venture that is Christian led, intentionally devoted to being used as an instrument of God's mission to the world, and is operated in a cross-cultural environment, either domestic or international" (C.N. Johnson 2009, 27-28).
BAM overcomes many of the tensions arising from traditional mission models.
BAM is anywhere business can be transacted with people. Because the marketplace directly or indirectly reaches almost everyone in the world, BAM has one of the most profound abilities to act towards God's mission. As a business leader with a missional heart, a Christian with an entrepreneurial mind, a pastor wanting to guide a working congregation, or a lost individual seeking answers, BAM creates a platform to speak truth and share the Gospel so ALL have the opportunity to accept Jesus.
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